Value-based marketing is a strategic approach centered on four key questions that CEOs should consider:
- What are your core values?
- What mutual values do you share with your customers?
- What is your unique sales proposition rooted in these values?
- How do you continuously improve it?
Implementing these insights throughout the client journey, from lead generation to conversion to sales meetings and beyond, Value-based marketing fosters alignment between marketing and sales system operators, promoting a mutual understanding of the business’s core values.
After meeting with the teacher who recommended that your 10-year-old child should receive help with math, you and your couple decide to seek out a tutor immediately.
You send a message in the parent group seeking recommendations because you wouldn’t entrust your child to someone you don’t know.
Eventually, you receive three recommendations. Who will you choose?
- A teacher who aligns with school math lessons assists with homework and delves deeper into studies before exams.
- A teacher who strives for excellence, aiming for the child to achieve A+ grades.
- A teacher who fosters a love for mathematics, regardless of grades, believing that this passion will equip the child to embrace challenges and excel in other subjects.
Not surprisingly, 80-90% of our audience typically chooses the third option.
Regardless of your choice, it reflects your core values, and the teacher’s emphasis on their core value aligns with yours. So you choose them.
Similarly, in business, whether in tech or general B2B, buyers ultimately choose a vendor based on alignment with their values throughout the buying process.
Many may need your products or services, but after evaluating price and features, their final decision hinges on whether your unique selling proposition resonates with their values.
Your job is to find those who match your core values.
unique sales proposition rooted in these values?
- How do you continuously improve it?
Implementing these insights throughout the client journey, from lead generation to conversion to sales meetings and beyond, Value-based marketing fosters alignment between marketing and sales system operators, promoting a mutual understanding of the business’s core values.
